Apple’s Tim Cook On Augmented Reality: ‘It Will Be Huge’
During an earnings call with investors, Apple Inc.’s CEO Tim Cook hopped on the line to discuss the state of his company. The bulk of the call involved Cook lauding the promising sales of the new iPhone SE, the Apple Watch, and the tech juggernaut’s steady push into the Asian markets. However, during the question and answer period the subject of augmented reality came up and Cook’s responses are highly illuminating.
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